For buyers, the factors that need to be considered in purchasing are completely different from those of consumers. The previous article has described how to choose the right lap table from the consumer’s point of view.
This article will consider this issue from the perspective of suppliers and buyers. What kind of computer desk is suitable for purchasing? What kind of factory can cooperate better? What type of seller are you and how do you choose a supplier?
First of all, buyers need to determine their type and positioning. Because of different types of buyers, the products required by sellers will be very different.
Common buyers include comprehensive buyers, large supermarkets, small personal supermarkets, and online retailers.
For example, since the number of customers owned by different types of buyers is very different, the number of products that are finally ordered is also different.
The number of products will affect the price of raw materials, transportation methods and other factors, and then affect the final purchase price and decision-making.
Large supermarkets and comprehensive buyers
Large supermarkets and comprehensive buyers have huge customer groups or distribution networks, so a single purchase is often large in quantity, and the corresponding purchase price is relatively low.
Because of the large quantity, the shipping aspect they choose is often by sea. This mode of transportation has a lower price, which further controls the final cost of the purchase and avoids factors other than the product affecting the purchase price.
Small personal supermarkets and online retailers
However, small personal supermarkets and online retailers have relatively few single purchases, and even if they use lower-priced sea freight, the shipping cost evenly spread to each product will be higher.
This requires such buyers to plan their purchase plans in advance and try to purchase several products at the same time to avoid additional costs. Of course, this also requires you to have a clearer understanding of the product and market, to prevent the purchased products from being unsold and affecting the operation of funds.
So, next, I will explain from the aspects of material, price, quality, customization ability, etc., so that everyone can better understand the product.
Price—Material and quantity of the product
The first and most sensitive is the price. Because everyone buys products for profit, profit is the selling price minus the cost, so the cost has become the most concerned issue for everyone.
But don’t worry, because the cost is determined by the product quantity and material. Generally speaking, if you increase the purchase quantity from 1k to 10k, the cost of materials alone can be reduced by 5-8%. Taking into account material transportation, the cost savings will be a little more.
Secondly, the material of the product is also a core factor in determining the cost. Taking a laptop desk as an example, the materials for the desktop part of the product are often MDF, bamboo, plastic and other materials.
The wholesale price of different materials varies greatly. For the same thickness and size of the tabletop, the cost of the bamboo tabletop is twice the cost of the MDF. This does not take into account the labor cost of bamboo and wood to be polished. Of course, the desktop is only a part of the product, so the total cost of the bamboo wood computer desk will not be 2 times that of the MDF computer desk.
From here, buyers need to consider their own types. Large-scale buyers often adopt the method of small profits but quick turnover, so the products they need are often the styles with low prices and stable sales. However, small buyers have insufficient advantages in conventional styles, so they need to pay more attention to the needs of their core customers. For example, small supermarkets in the community can collect more opinions from old customers and make purchases in combination with popular styles. For online retailers, they need to pay attention to the dynamics of other merchants on the platform and avoid competing for the same style of products with merchants that have already formed huge traffic and stability. At the same time, the patent factor also needs to be considered.
Customization capability – make your product unique
When it comes to the patent factor, it is necessary to improve the customization ability of the manufacturer. First of all, the customization ability allows you to avoid products that have already applied for patents, and you can make adjustments to the products and quickly develop your own products.
If you have an excellent product idea that is currently not developed by merchants on the platform, then you may have the opportunity to win the entire market segment. At this time, having a factory with the ability to customize products can better help you develop products and seize the market.
Of course, when developing new products, it often takes more time to make samples. If the product is more complex, or involves new processes and equipment, additional mold or equipment costs will also be incurred. This requires a certain number of products to amortize development costs, and a small number of products are not suitable for this method.
Quality—the magic weapon for long-term stable customers
A good marketing allows you to quickly acquire traffic and customers, but to make customers purchase products stably for a long time, you need to rely on the quality of the products. If you cooperate for the first time, you cannot fully confirm the product quality of the factory, but it is not completely impossible. You can make a preliminary judgment through the following aspects such as samples and communication.
First of all, it is more intuitive to purchase a sample. Through the quality and workmanship of the sample, you can initially understand the production capacity of the manufacturer. If it’s a regular product, and the manufacturer does a terrible job of even sampling, you can quickly rule him out. If it is a customized product, you often need to communicate multiple times, especially when it comes to more complex products that require mold development.
But even with custom products, you can still make simple analysis through communication. Excellent manufacturers generally have a better understanding of the products you need, so they will put forward corresponding professional opinions in the process of communication. For example, tell you what kind of material can better show the effect of the product. What process is needed to achieve certain effects, whether it is necessary to develop molds, etc. Of course, you can also judge by the manufacturer’s samples of other styles, and finding a reliable manufacturer can make your business shine. He can be your partner or a booster to your dreams.
The company is a company integrating industry and trade, so we can meet the special needs or designs of the purchased products. The company’s address is in Hong Kong, China, and the factory’s address is in Ningbo, China.
Each of our products has been tested by the factory itself and third parties, and the quality is first-class. At the same time, as a factory, we can offer cheaper prices without middlemen making the difference. At the same time, we have a large number of factory resources.
As a foreign trade company, we can provide you with services such as purchasing agency and comprehensive commodity purchasing. Welcome your consultation and cooperation, integrity and quality have always been our pursuit and maintenance.
Why choose us?
We have been making office supplies, homewares, textiles and handicrafts for over 15 years.
With its own factory, it has the advantage of quotation and guarantee of construction period. No middlemen make the difference.
Of course, for each product, we can provide different materials, sizes, colors, and also change the shape as needed.
If you have your own design drawings or styles, we can also customize.
Accumulated technical and management experience, trained a group of technical personnel.
As a foreign trade company, it has accumulated a large number of factory resources and can provide comprehensive product procurement, warehousing, customization, procurement agency and other services.
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